Customer lounges at a Kitchen and Bath Show?
Every major exhibitor in Hall 3 at ISH 2013 (Frankfurt Germany) offered "refreshments" to its customers and prospects. Often, these areas took up half of the booth area. Coffee, soft drinks and "stronger" beverages flowed freely as salesmen tried to convince why their toilets, shower doors and shower bases were better than those from the guys next door. I will be comparing notes with the amenities offered at the upcoming KBIS, scheduled for April 19-21 2013 in New Orleans!